For this project I redesigned multiple pages of the Seattle Art Museum’s website
and adapted each page to standard desktop, tablet, and mobile breakpoints. The pages designed were Home, Visitor Information, Collections, Membership, Exhibitions, and Current Featured Exhibition. One goal for this redesign was to clarify the site’s organization and minimize the number of clicks needed to get from A to B. Another was to tone down the voice of most text elements, leaving space for the art pieces shine.
Much of my excitement for working with the SAM’s content came from the opportunity to showcase such a high variety of art pieces. I created the pages as the minimalistic framework to bring unity to the museum’s diverse collections. The cream and navy color palette adds visual interest to the website without overpowering the artwork, and provides high contrast to increase readability. On the Current Featured Exhibition page, I chose to include pink elements that coordinated with Georgia O’Keeffe’s works. The goal here was to make this page stand out and let the user know the exhibition was special while still remaining unified with the rest of the site. Dropdown navigation at the top of all pages provides access to the rest of the website and more detailed links are found in the footer.